Winemaker Name
George Murray (Owner & Winemaker, UC Davis trained) & Kim Murray (Co-Owner) / Steven Murray (Next Generation)
Beach House Winery is a family-owned estate winery on the Sleeping Indian ridgeline in Oceanside's South Morro Hills — the first vineyard planted in the San Luis Rey Valley, and the only tasting room on the North County coast where you look west over estate vines to the Pacific. The Murrays named the vineyard Vigna al Mare, "vineyard at the sea," and it earns the name: the tasting patio faces the ocean and the canyons, and the hour before sunset is the reason to come.
George and Kim Murray started as hobby winemakers in 1998, studied viticulture and enology at UC Davis, and converted a hillside avocado grove into vines — the 257 avocado trees that came out went back into the soil as compost. Their son Steven, who has worked the land since childhood, is the next generation. The wines are estate-grown and made for a patio rather than a cellar: reds built for the view, whites for warm afternoons, and the San Luis Rey AVA — approved in 2024, with Beach House as its founding vineyard — now appearing on the label.
The atmosphere is the point. Beach House brings coastal San Diego's beach culture inland to wine country: casual, family-friendly, unpretentious, with room for groups. Private tastings, group visits, and special events are hosted on the estate; contact the winery directly for availability. Weekend hours — check this listing before you drive out — and plan on about 15 minutes inland from the Oceanside pier via Highway 76.
Pair it with the coastal route (Carruth Cellars' Oceanside tasting room and Solterra in Leucadia are the natural next stops) or with the Fallbrook wineries a few miles east, which share the San Luis Rey appellation.
George Murray (Owner & Winemaker, UC Davis trained) & Kim Murray (Co-Owner) / Steven Murray (Next Generation)
2005
Estate vineyard on Sleeping Indian ridgeline in Oceanside/Fallbrook — Sangiovese, Merlot, Cabernet Franc, Malbec, Grenache, Syrah, Petite Sirah, Chardonnay, Montepulciano, and Zinfandel — first vineyard established in the San Luis Rey Valley
Beach House Winery is the first vineyard established in the San Luis Rey Valley — named Vigna al Mare (Vineyard at the Sea) for its panoramic Pacific Ocean views from the Sleeping Indian ridgeline. George and Kim Murray pursued formal education in viticulture and enology at UC Davis after starting as hobby winemakers in 1998. Son Steven Murray has worked the land since age 8 and represents the next generation of the family winery. The 257 avocado trees that previously occupied the site were converted to compost to nourish the vineyard soil — a testament to the Murrays' commitment to sustainable agriculture and agritourism in North County San Diego.
Beach House Winery hosts private tastings, group visits, and special events at their Sleeping Indian ridgeline estate with panoramic Pacific Ocean views. Located in the South Morro Hills agricultural community of Oceanside, the winery offers a warm family-friendly atmosphere with ocean and canyon views. Contact the winery via Facebook or directly at the tasting room for private event inquiries.
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